What does sustainability mean to us?
Sustainability generally refers to sourcing raw materials responsibly, in a way that does not deplete the resource or harm the earth. Here’s how we live out this principle:
Local Sourcing: All of our wheat straw is sourced from local farmers, mostly within a 100km (60 mile) radius of our facility. This minimizes the transportation distance between us and the farmers’ fields.
Fair Compensation: We ensure that the farmers with whom we partner are fairly compensated.
Transforming a Byproduct: Wheat is primarily grown for its berries (seeds), leaving the straw as a waste product. While some straw is reincorporated into the soil to add organic matter, there is normally an excess. We repurpose this surplus straw, giving it new life and helping others instead of letting it go to waste.
Sustainable Harvesting: Wheat is an annual crop, so we are not depleting the earth’s supply. We harvest that what is being grown, nothing more!
Partnering with Farmers: Our sourcing practices include engaging with farmers and suppliers to understand their growing practices. This ensures the long-term health of the soil and the environment.